Film Marketing & Publicity with Andrea Cooper

$20 regular, $15 students/seniors

NIFCO, 40 King’s Rd., St. John’s, NL

How do you build a press kit, what you should have in it, how can you master effective social media, what’s the role of a stills photographer, and why do you want to make the art department your best friends? Creative director and marketing agency president Andrea Cooper will teach you how to get your movie out there with successful marketing and publicity.

Andrea Cooper is the president and creative director of TACK marketing, with more than 10 years of experience with the agency and not-for-profit sectors. Cooper specializes in advising businesses about communications and marketing. Her expertise is a mix of strategic counsel and creative innovation. She is a results-focused storyteller fixated on achieving measurable success for clients. Having been at the forefront of social media since the beginning, Cooper has embraced social networking, and provided bulletproof social media strategies to clients across Canada. She has led numerous successful social media initiatives that have shown tangible, measurable results. Her past film client portfolio includes We have worked on Hold Fast, People of a Feather, Donnie Dumphy: How to be Deadly, and will be working on Relative Happiness in the Fall of 2013. Cooper has garnered exceptional PR results for her clients having them featured in the Globe and Mail, National Post, Toronto Life, Toronto Star and CBC News, to name a few.

*Coffee + treats provided by Fixed Coffee & Baking

For more information, please visit www.womensfilmfestival.com/scene-heard/